What's in it? What's it good for? Soft On Beards.

What's in it? What's it good for? Soft On Beards.

We trust people with beards. The wither the beard, the deeper the trust. 

Don't believe me? Think Santa, Gandalf, Merlin, the guys from ZZ top and Papa Smurf!

We have been conditioned since childhood to look up to them, the source of wisdom, the product of a long life of study, experience, and struggle.

That is only one part of the lives of these characters, the public life, the one we see in the movies or in folk tales.

There is another side to them, one that is more intimate, more mundane; the one that has to do with nail clipping, dog walking, socks buying. This is a side of the white-bearded heroes of our collective imagery we don't think about much, if at all!

And for good reason! Imagine the credibility of Merlin talking to the Knights of the Round Table if they knew he was constipated. Or the leadership skills of Gandalf the White in battle if he had socks of two different colors!

Imagine the attention Papa Smurf would gather among the villagers if his hat had a stain...

You can see why we don't talk about this hidden, fragile side of the heroes with long white beards of our childhood.

Do you still watch the Smurfs? Good for you! So do I, when SpongeBob Squarepants is not on. But I digress...

The main question that never pops up in our heads when we are kids, but we can ask now that we are men is: How do they do it? How do they grow such long, lush, full white beards!

The answer to this question may require a deeper analysis than expected, so let's begin:

And let's begin by the tail of the question: Their beards are white because they are old, and there is nothing I can help you with about the fact that. If you want to have a long white beard you are going to have to hang on for a while. Truth is, you are going to have to wait until it becomes white by itself. Patience, little grasshopper.

Patience aside, the other factors that affect the growth of your beard are genetics, (again, you are on your own there pal), and the care you provide your incipient facial hair as it grows.

Enter Soft On Beards, our newest product for beard care!

Soft on Beards is a beard softener and conditioner. It works on the thinnest hair to the most coarse, making it easy to manage it, style it and continue growing it.

It is also a powerful tool for those partners who complain all day long about how it "pricks when you kiss me" and "I get a rash every time your beard touches my face".

Put an end to it all and let your beard flow with the wind! 

Let your beard remind you of those heroes of yesteryear that went to the unknown, fought the fight that transformed them and came back to share the bounty! In your case, the bounty would be the long, full, soft chin-mane you'll be sporting and will make you look wise, as wise as Papa Smurf! 

Wrong example? Let me rephrase: As wise as Gandalf The White combined with Merlin and the two guys from ZZ Top!

Here is the list of ingredients on this incredible Beard Conditioner:


Caprilyc/Capric Triglycerids,


Stearyl Alcohol and Ceteareth 20,

Glyceryl Stearate,

Cethyl Alcohol,

Propylenr Glycol,

Argan Oil, 

Steralkonivm Chloride,

Behentrimonium Methosulftate and Cetearyl Alcohol, 

Lanolin Alcohol,

Steareth 20,

PG-Hydroxyethylcellulose Cocodimonium Chloride,

Melaleuca Alternifolia (Tea Tree) Leaf Oil, 

Mentha Piperita (Peppermint) Oil,

Hydrolyzed Collagen,

Phenyl Trimethicone,


Aloe Barbadensis Leaf Juice,

Tocopheryl Acetate,



It doesn't get better than this...

I can't say it with a 100% confidence, but I'm sure that Gandalf, Merlin and even Papa Smurf would recommend you to start using Soft On Beards if you ever come across them in a party or a bar.

I guess you are going to have to ask them if you ever encounter any of them!


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